It is maybe my biggest marketing mistake, but it is hard, or even nearly impossible for me to write about ourselves in "correct" marketable light.
How to describe self-goodness without losing humbleness? How to promise honesty without mentioning weaknesses? How can we objectively present ourselves and be sure that it is not our lying-cognitive-bios speaking?
And when should we stop asking questions?
Well, the only thing is for sure - we never stop to look beyond.
After all, questions make stories richer.
P.S. Yeah, we know what happened to the cat, but still, that is a part of our culture 😉
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